First things first: If you haven’t checked out this article about why mass marketing doesn’t work for small businesses, you should probably start there. It’s worth it, trust me. The number one thing you can do to make marketing for your business pay off is to craft an RSO. A Rock Solid Offer. […]
Three Letters That Will Magically Get You More Clients Read More »
Quick question: who’s your ideal customer? Many business owners answer that question with a variation of: Anyone with a pulse and the money to pay me. There are two problems with that: It doesn’t narrow things down a lot and it only works if you have an unlimited marketing budget. If we’re trying to reach
Why Mass Marketing Doesn’t Work: Try This Instead Read More »
The Biggest Problem With Meta Ads Meta Ads are one of the best ways to reach thousands of new clients daily. For a business looking to get more clients, this sounds like a dream come true… right? Well, here’s the thing. Yes, it’s true Meta ads are a great way to reach
What Meta Isn’t Telling You… Read More »